If your business is either based in the EU or has significant traffic from the EU, you need to ensure you're complying with the law of the land when it comes to data privacy and user consent. The General Data Protection Regulation (GDPR) is a legal text that outlines rules relating to the processing of personal data, the free movement of personal data, and the fundamental rights and freedoms of natural persons with regards to their data. If you are strictly following GDPR, it is actually impossible to be compliant with the out-of-the-box client-side like Google Analytics. Here at Simple Server-Side, we recommend you take the following actions: